Covid-19 pandemic has created havoc in every business sector, companies are shifting their strategies and are adopting business models that are more skewed to online. To become successful in this pandemic era, businesses need to establish themselves strongly on various online platforms. Thus, digital marketing is the utmost choice for them that helps the brands to enhance their visibility and customer base. Since digital marketing is a novel and dynamic concept, thus companies need specialists who will help them in strategy making and execution. Many reputed Brisbane digital marketing agencies are also hiring digital experts who will boost up their productivity and growth.
Digital marketing is a vast field and it unravels a plethora of employment opportunities in all verticals. That’s why digital marketing is one of the most sought-after courses among aspirants.
93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Americans make an online purchase at least once a month. A person who plans to start or leads a business needs to have a basic understanding of digital marketing to convert customers.
Is digital marketing beneficial for your career?
The answer is yes because everything is getting digitized. Companies are investing a hefty amount in digital marketing and that’s why they are hiring digital marketers. This is the main reason why people should opt for a career in digital marketing.
A great demand for digital marketers
Around 69% of companies were going to hire more digital marketers, according to a report by Marketing Hiring Trends. The report claimed that there is a huge gap between the supply and demand of digital marketing professionals. The demand stood at around 59%, but the supply was only 19%. This means companies are desperately hiring digital marketers. According to LinkedIn, the role of “digital marketing specialist” is among the top 10 most in-demand jobs. Since digital marketing is evolving day by day, the growth of the digital marketing career is astonishing.
A vast career options
Since digital marketing is a big field, hence you can make a career in any discipline of digital marketing as per your knowledge, skills, and expertise. There are an enormous sort of career options including,
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web design
- Copywriting and editing
- Business/marketing strategy
Digital marketing course offers a plethora of benefits and helps you in getting a better salary even in the most adverse situation. Since the scope of digital marketing is enhancing, it will certainly affect the budgets of individuals. The demand and supply for digital professionals are inversely proportional to each other. The demand is more and the supply is meagre.
If you have a sound knowledge of digital marketing skills, you will get a better salary than your peers. SEO, SMO, PPC, and several other job profiles have witnessed a hike in their salaries. According to the Upgrad, the salaries of digital marketing professionals are,
- The average salary of a digital marketing manager is Rs. 8 lac/annum (4-8 years range of experience)
- The average salary of a PPC analyst is Rs. 2.5 lac/ annum (with 1-year experience)
- The average salary of an SEO specialist is Rs.2.2 lac/annum (with 1-year experience)
- The average salary of a social media marketing manager is Rs.5.6 lac/annum
- The average salary of a content specialist is Rs. 2-4 lac/annum (with 2-3 years of experience)
Digital marketing boosts up your entrepreneurial skills
If you want to become an entrepreneur, then learning digital marketing courses will be beneficial for your career. Digital marketers have proficient knowledge of various online tools and platforms. They can start websites, create products, and sell them to their targeted market. By learning digital marketing, you can start an online business yourself. Or, you can even work as a digital marketing consultant and start a freelancing business.
Easy to start a career
You need to acquire an engineering degree to become an engineer. But if you want to become a digital marketer, you just need to practice the basic online marketing techniques, create a portfolio, and you are ready to jump.
You don’t need to get another degree or go to college to start a career in this field. If you want you can go for professional digital marketing courses to polish your skills and knowledge.
The digital marketing community is full of amazing people. If you have any doubt, you can ask your questions on various online forums and platforms.
A blend of technology and creativity
The digital marketing field demands a unique combination of both creativity and technical knowledge. You need to write alluring headlines for ad campaigns, and at the same time, you need to check the analytics of the campaign. This field has a variety of sections and each of them demands a unique skill set.
To make a scintillating career, you should opt for digital marketing courses.
Digitalemedia is a reputed Brisbane digital marketing agency that offers astonishing digital marketing services to customers. The company hires the best digital marketing professionals who have plenty of experience and knowledge in this field.
If you have a sound knowledge of digital marketing, you may get a chance to work with this renowned digital marketing agency in Brisbane. To know more, please visit the website of Digitalemedia.