The role of packaging is undeniable for your marketing campaign. This is the ultimate marketing message your customers will notice before buying the products. To break the clutter of the hundreds of other competing products, you need to pay attention to your packaging. To overpower your contenders, your packaging should be an innovative and unique look. Innovation in packaging will help your product to get noticed by the customers, it will enhance your brand value, and will give a unique identity to your product. It is true that initially your product will be judged by your packaging. To create innovative and alluring packaging ideas, you may hire a reputed folding carton manufacturer who has plenty of experience in this field.
Here, we are mentioning some of the innovative packaging ideas for your business.
1. Go for reusable package
These days, the market is mature and highly competitive. So, you may believe the new ideas are limited when it comes to packaging. But this is not true. Take the example of POM tea that has created something truly different to entice customers. The product itself is unique- it is tea infused with pomegranate juice. But the packaging is simply amazing and distinctive. The product is packed in a regular tall drinking glass with a lid and a clear shrink wrap label. The label describes “Remove the label, keep the glass”. Here, you will also get a chance to reuse the packaging.
2. Design your product based on packaging
Most marketers give priority to their product first and then they think about packaging. But Method Products changed this thought completely. From the very beginning, packaging was their priority. They create alluring packaging for their customers so that they don’t need to hide the products on the shelf. With astonishing packaging, they created a premium line of cleaning products that can be displayed in the kitchen/ bathroom like a home accessory. If you ever visit a supermart shop, you can see the packaging design of Method Products that helped them to stand out in the market.
3. Create fun packaging
Fun packaging will not only attract kids, but sometimes, adults get attracted with this packaging. The vibrant colours and unusual shapes that are appreciated by the kids may work for adults also, but you need a subtle approach for this. The wine industry has started to embrace its customers with a little more fun packaging. If you visit your nearest liquor store, you will see all the fun animals on wine labels these days. You may see animals like penguins, kangaroos, frogs, horses, swans and many more critters appearing on wine labels. A colourful and vivacious penguin label may add a fun element to the bottle and this helps it stand out from the rest of the wine labels.
4. Try the Metallic Look
Most packaging companies usually print their labels on white or clear material. But the markets are crammed with umpteen options. You can use metallic foil for your labels or packaging. With a stunning design, the metallic look can be very appealing when compared to the same design on white material. Most interestingly, this is not very expensive. So, try a metallic label to give a new look to your products.
5. Focus your packaging based on your target group
To surpass your contenders and climb the success of the ladder, you should go for packaging based on your target audience. If you consider the Axe line of products from Unilever, you can see that their specific target group is young men aged between 18 and 35. So, they create packaging to appeal to that particular target group. The package for the Axe Shower Gel looks like it could just as easily contain motor oil as shower gel. The product comes in a thick moulded black plastic container that has a craggy appearance. The appearance of the product connects directly to this demographic. So, they designed not only a product but also packaging for their specific target group.
Now, you have enough ideas about innovative packaging. Take one or two of these ideas and think about how to employ these ideas to design your product packaging. If your product packaging is unique and alluring, your company will become more successful.As an established folding carton manufacturer, Canpac has an amazing reputation in the field of packaging and printing industry. Canpac offers high-quality folding cartons and packaging boxes that ensure the highest level of safety for your product during the time of shipping.