Though digital marketing has penetrated every sector, logistics companies are the late adopters of this new-fangled technology. But after seeing the astonishing success of Amazon, logistics companies have shifted their marketing strategies. Focusing on their customers’ needs, Amazon planned its strategies accordingly. Since the target audience is also changing and thus, it’s imperative for logistics companies to engage with people on digital platforms. To remain the frontrunner of the present marketing trend, logistics companies should adopt digital marketing strategies. In this context, logistics companies should consult with a popular Brisbane digital marketing agency that will help them to employ the right digital strategies for their businesses.
The challenges are quite different for logistics marketing as compared to other industries. Apart from taking care of their customer base, they also need to promote their drivers and potential employees. Here, we are mentioning some fruitful digital marketing tips that logistics companies should adopt for making successful digital marketing strategies.
Design an Informative and Impeccable Website
An impeccable website is an ideal tool for lead generation. With the help of an informative website, you can allure your potential consumers and tell them about the business. A website can act as a bridge between you and your audience. To improve the number of visitors, your website should be content-rich and design-driven. Try to design a website in such a way that it caters to every individual’s needs and desires. Your customers have faith in you as they think their purchased items will be delivered safely and timely. So, you can embrace them with a real-time tracking option and other updates relevant to their purchases.
In today’s technology-driven world, everyone is expecting instant answers and updates on their smartphones. Your customers want to quickly check the status of shipments and get visibility into the location of vehicles. Mobile apps are the utmost ways that will offer all imperative information to your customers.
Mobile apps can make the booking process simpler for your customers. By using mobile apps, your customers can secure a place where they can save their important information and follow a few simple steps to book pick-ups and deliveries. Since mobile apps are readily available and easy to operate thus, it becomes easier for people to do business with you. By using apps, you can also manage your internal operations and activities. Apps will help you to manage your fleet, monitor their routes and the conditions of the vehicles.
Work on SEO
To enhance your website ranking on various search engines, you should implement concrete SEO strategies. By creating a robust SEO strategy, you will get attention from the audience. It optimizes your website and brings more traffic to your site. You need to focus on your blogs along with title, metatags and keywords. By incorporating quality content into your blog and website, you can entice your customers. Create blogs by mentioning the products and services offered by your business. By using the right title tags, meta description and keywords in your blogs, you can inspire Google to drive significant and targeted traffic to your website.
Meta descriptions can play an important role in bringing traffic to your site. Meta descriptions usually summarize your blog in 155 characters. Insert your keywords on the title, meta descriptions and headers, besides the text. By using popular tools like SEMrush, Moz, etc. you can find the right keywords for your business.
You should include schema markup in your website as it can enhance the visibility on search engine result pages. Schema.org has a spectrum of data structures that you can apply to different types of content on your website. If you are running a logistic company, you may use the following schema types.
- Local Business
- Job Postings
If anyone is looking for a logistics company, they like to go with someone that has a proven reputation. Thus, you should use a review schema that will help you stand out in the crowd.
You can use local business schema for your locations to improve your local SEO. You can include individual pages on your website for each location and adds local business schema markup to those pages.
Job Posting schema will improve your recruiting and hiring process.
By creating a good content marketing strategy, you can take your logistics company to the next level. By understanding the preference and interests of your visitors, you can create intriguing content for them. While creating content, consider the following.
- Why are they using your site?
- What information are they looking to find?
- What actions do they want to take?
- What are their goals?
- What are their pain points?
Ensure that you have enough quality content to satisfy your customers’ needs. Try to identify gaps where you can create surplus content to provide a better user experience.
These are some digital tactics that are apt for logistics companies.
As a popular Brisbane digital marketing agency, Digitalemedia offers 360-degree digital marketing Brisbane services to logistics companies. The company offers services like digital media marketing, social media marketing, website designing, etc. If you want to leverage the power of digital marketing for your logistics business, get in touch with Digitalemedia.